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ITrack

Growing Digitally: Beyond the Business Page (Part 3)

Now you have your Facebook Business Page, but how can you get even more customers?

In this webinar we’ll discuss other social media channels, establishing your reputation and presence on Linked In and Google My Business, how to make it easier to post regularly and how to get more eyeballs on the posts you do make!

Which social media channels are best for your business?
Quality always trumps quantity. It’s better to choose two or three channels and post high-quality, engaging content consistently rather than spreading yourself over more channels and posting low-quality content.

What are your goals?
Different platforms offer different advantages. Oftentimes, social media goals align with your overall business goals for example:
* Generate more leads
* Sell a product
* Raise brand awareness
* Increase community engagement
* Educate your customers

Think about what kind of social media content you can create: video, images, text, stories and live video. The content that you create and curate will directly influence your social media channel decision.

How Can You Improve Your Reputation?
LinkedIn
Having a company page is a great way to establish your brand, share what you do and who you serve. By creating a company page, you establish additional credibility to your personal profile.

Google My Business
The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

How can you make it easier and more effective?
Use a post queue tool like Facebook Creator Studio, Hootsuite or Buffer.
Boost Posts and work to get more likes on your business page.

Want to know more about ITrack and our web services?
Contact us to find out how we can help expand your web presence!

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